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PO Box 39754
Los Angeles, CA 90039

818.732.1413

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LEND YOUR VOICE TO HELP KEEP LIVABLE-WAGE JOBS AND SMALL BUSINESSES IN ATWATER VILLAGE

Luis Lopez

Atwater Village is great place to live. It is also a great place to work and do business. We have a robust and diverse business community that serves Atwater and neighboring communities. Hundreds of local businesses, both small and large, deliver a wide range of goods and services. These businesses provide real jobs for thousands of local residents and people from surrounding communities.  

Our principal commercial corridors are Fletcher Drive, and Los Feliz and Glendale Boulevards. We also have a vibrant industrial and equine area in North Atwater and in South Atwater we have light manufacturing and creative workspaces on Casitas Ave.    

Today, Atwater Village has less land for new businesses to open or existing businesses to expand then we have had in the past. Since 2006 we have lost, and continue to lose, commercial and manufacturing space to developers that manipulate and take advantage of the City’s Small Lot Subdivision Ordinance. These developers have converted many of these limited spaces into high-priced residential homes. This is especially true on Casitas Ave where million dollar, often vacant, homes have taken over space that once created jobs and income for Atwater Village. 

Right now there is another effort by a land developer, Paul Pagnone of Piedmont Investment Company, to convert an industrial small lot on Casitas Avenue into high-priced 11 unit residential complex. The small lot (3450-60 Glendale Blvd) is currently zoned MR1-1 “Restricted Industrial Zone”, a zoning with the specific purpose to preserve commercial land for light industrial uses to ensure the City’s employment base. 

The Atwater Village Chamber of Commerce (AVCC) finds the proposed residential development in direct violation of the current use and zoning for land site, or other light industrial properties along Casitas Ave. MR1-1 zoning is rare in Atwater Village and Council District 13. This type of zoning serves a real function in our community. It needs to be preserved so local businesses can thrive and provide livable-wage employment. 

Presently there is a real demand for viable industrial land in Atwater Village. Currently there are no vacancies along the Casitas Ave and very few vacancies community wide. Many commercial property owners along Casitas Ave are investing in expanding and improving their MR1-1 properties for their intended use, accommodating ongoing demand and should not be denied their right under MR1-1 zoning. 

Please lend your voice in support of preserving MR1-1 zoning that will help local businesses thrive and provide livable-wage employment in Atwater Village. Send an email to the City Planning Department and our Councilmember in support of this important issue. 

Click here to send emails and sample text provided below OR cut-n-paste email addresses and sample text provided below (feel free to write your own letter):

EMAIL ADDRESSES

councilmember.ofarrell@lacity.org, mayor.garcetti@lacity.org, board@atwaterchamber.org 

SAMPLE TEXT (FEEL FREE TO WRITE YOUR OWN LETTER)

RE: Case(s) # APCE-2015-3241-ZC-ZAA, VTT-73709, ENV-2015-3242-EAF, I support preserving MR1-1 zoning for 3450 Glendale Blvd

To whom it may concern,

As a stakeholder in Atwater Village I support in keeping the MR1-1 “Restricted Industrial Zone” at 3450-60 Glendale Blvd and deny the applicants request to change the property to residential use. 

MR1-1 zoning is rare in Atwater Village and Council District 13. This type of zoning serves a real function in our community. It needs to be preserved so local businesses can thrive and provide livable-wage employment. In addition there is a real demand for viable industrial land in Atwater Village. Currently there are no vacancies along the Casitas Ave and very few vacancies community wide. Also, many commercial property owners along Casitas Ave are investing in expanding and improving their MR1-1 properties for their intended use, accommodating ongoing demand. 

Trick or Treat on the BOOlevard - October 23rd

Luis Lopez


A heartfelt thanks to all our SPOOKtacular sponsors. Great community events are not possible without the generous support of local merchants. 

Riko Method School of Piano
Classical piano school for all ages, music classes for expectant mothers (Mommy Do-Re-Me) and aspiring songwriters
Riko Weimer, Owner
3361 Glendale Blvd, Suite 2
Los Angeles, CA 90039
Tel: 323.486.7185
Email: riko@rikomethod.com, josh@rikomethod.com
www.rikomethod.com

Mark Newman-Kuzel, Farmers Insurance
Home, Condo, Renters, Business, Auto, Pet, and Life Insurance
Mark Newman-Kuzel, Agent
Tel: (323) 660-0076
Email: mnewmankuzel@farmersagent.com
www.farmersagent.com/mnewmankuzel

The Atwater Parlour
Hair, Make-up & Beauty Supply
3407 Glendale Blvd
Los Angeles, CA 90039
Tel: 323.662.0620
Email: management@theatwaterparlour.com
www.theatwaterparlour.com

Village Tavern
Restaurant/Bar
Maurice Rodriguez, Owner
3216 Glendale Blvd
Los Angeles, CA 90039
Tel: 323-664-0605
email: atwatervillagetavern@gmail.com
www.atwatervillagetavern.com

Luis Lopez Automotive, Inc.
Neighborhood Auto Repair Shop
Luis Lopez, CEO
2751 Fletcher Dr
Los Angeles, CA 90039
Email: luis@lopezautomotive.com
www.lopezautomotive.com

Patricia Aleman, State Farm Insurance
State Farm insurance agent, offers insurance products and financial services.
Patricia Aleman, Owner
3222 Glendale Blvd., Suite B
Los Angeles, CA 90039
Tel: 323.644.0900
Email: patricia.aleman.p2u5@statefarm.com
www.alemaninsurance.net

The Crystal Matrix Center
Museum quality minerals, stones, jewelry, reiki, crystal healing, readings
and classes.
Patricia Bankins, Owner
3215 Glendale Blvd
Los Angeles, CA 90039
Tel: 323.644.7625
Email: patricia@thecrystalmatrix.com
www.thecrystalmatrix.com

Northland Village Church
Creating spaces for reconciling relationships in NE Los Angeles. 
4520 Cutter St. 
Los Angeles, CA 90039
Tel: 323-761-0053
Email: nick@northlandvillagechurch.com
www.northlandvillagechurch.com

Additional thanks to all participating Atwater Village merchants!

Shop Local, Shop Small... Shop Atwater Village First!


ATWATER VILLAGE FALL FESTIVAL: TRICK OR TREAT ON THE BOOLEVARD

Luis Lopez

To: All Glendale Blvd. Atwater Village Merchants

Halloween is coming upon us which of course means it is just about time for the Annual Fall Festival, or ‘Trick or Treat on the BOOlevard’ event! The Atwater Village Chamber of Commerce hosts this year’s event and we are hoping to confirm your participation.

The date and time are Friday, October 23 between 4:30pm and 6:00pm and the Atwater Village Chamber will be providing some candy and other fun items to give to the hundreds (thousands?) of children who visit every year.  We will be out decorating Glendale Blvd before the event, providing volunteer crossing guards and other fun holiday activities for that day. 

What we need from Glendale Blvd Merchants:

  • Confirmation of your participation and contact person
  • Will you be providing all or some of your own candy/toys to give away?
  • If applicable, can we deliver candy/toys to your shop Thursday morning 10/22?
  • Display of event posters in your shop visible to pedestrians on Glendale

We are very excited about this year’s event and your partnership is very much appreciated!  For any additional questions, please contact Lara Pranger at the following:

Lara Pranger: laralov@yahoo.com

Become an event sponsor!

The Atwater Village Chamber is accepting sponsorships for this year’s Fall Festival. Sponsorship benefits include your company being highlighted in all online and print advertising for this very popular event attended both by residents within Atwater Village and those from other local neighborhoods. Sponsorship spots are limited and the deadline to apply is October 8th. For more information about sponsorship please contact Luis Lopez at the following:

Luis Lopez: luis@lopezautomotive.com or (323) 665-0166

 

Thank you,

Lara Pranger

Fall Festival Committee Chair

Atwater Village Chamber of Commerce

laralov@yahoo.com